Richard Sarles, M.S.


As Principal Researcher and co-founder of True North Research, Mr. Sarles applies his expertise in sampling, database management, statistical analysis, and interpretation of results to True North's research projects. A veteran of over 900 research studies in the past 17 years, public, private, and non-profit clients throughout the United States have relied on Mr. Sarles' research findings and recommendations to help them meet their goals.

Prior to co-founding True North Research, Mr. Sarles was the Associate Research Director at another west-coast research firm. A published author whose work has been cited in sociological, psychological, and industry-specific journals, Mr. Sarles received his M.S. in Experimental Psychology from Illinois State University with magna cum laude honors. He also received a B.S. in Psychology from Illinois State University, graduating with summa cum laude honors.