• For more than a decade, True North Research has assisted the San Diego Association of Governments with a variety of complex research studies for planning, modeling, marketing and revenue measure feasibility purposes. SANDAG has relied on True North's expertise in sampling, survey methodology, and statistics for a wide range of projects, from estimating transit ridership and forecasting travel behavior to gauging voters' issue priorities and helping to renew the TransNet regionwide sales tax. In total, True North has completed over 20 research projects for SANDAG and has served as an on-call consultant since 2005.

    Having personally worked closely with the firm's President, Dr. McLarney, for more than seven of the past 10 years, I highly recommend True North for the quality of their work, professionalism, and their commitment to customer service.

    Brian Lane, Associate Transit Planner, San Diego Association of Governments
  • "Dr. McLarney's research was spot-on, and he was instrumental in helping us manage the stakeholder process, craft an Expenditure Plan, and develop strategies that resulted in a successful transportation sales tax measure despite a difficult election environment. One thing that really sets Tim apart is his ability to present complex research results both orally and in written reports in a way that is clear and easy for the public and decision makers to understand.

    Jim Kemp, Executive Director, Santa Barbara County Association of Governments